Head of Projects
«How to reach your goals in Russia and CIS *[in English]»
Denis is working on projects in Yandex International Sales, a team that ensures global advertisers get most of their paid search and display campaigns in Russia and CIS.
He has a helicopter view of the Yandex advertising tech stack: from Yandex.Direct (PPC), to Yandex.Display (DSP hooked up to Yandex RTB) and Yandex.Metrica (website analytics).
Prior to Yandex, Denis obtained a Masters degree in Marketing @ UCD Dublin. He loves digital, music, and having a good laugh.
1. Explore the market - what does the local digital landscape look like?
2. Gather insights - what are the latest industry trends?
3. Use the right tools - how can Yandex advertising products help?