Denis Zlobin

Denis Zlobin

Head of Projects

«How to reach your goals in Russia and CIS *[in English]»

Denis is working on projects in Yandex International Sales, a team that ensures global advertisers get most of their paid search and display campaigns in Russia and CIS.

He has a helicopter view of the Yandex advertising tech stack: from Yandex.Direct (PPC), to Yandex.Display (DSP hooked up to Yandex RTB) and Yandex.Metrica (website analytics).

Prior to Yandex, Denis obtained a Masters degree in Marketing @ UCD Dublin. He loves digital, music, and having a good laugh.

1. Explore the market - what does the local digital landscape look like?

2. Gather insights - what are the latest industry trends?

3. Use the right tools - how can Yandex advertising products help?

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